The long-term agreement coincides with the new season and sees Towergate Insurance Brokers branding featured across the Devil’s hockey kit, as well as across the team’s website, programmes and rink-side at the Ice Arena.

Towergate Insurance Brokers, which has over 60 offices nationwide, has a strong Welsh presence and a long-standing relationship with Ice Hockey and many other sporting risks across the UK.

Gary Stevens, Area Managing Director for Towergate Insurance Brokers in Wales, said: “Following our success of working with other sporting clubs and associations, we are delighted to be working with and sponsoring the Cardiff Devils, in a sector that we know very well.

“We were extremely impressed with the teamwork shown at the Devils both on and off the ice, the effort they make to give the fans a great experience and their results over the last few seasons. All of this resonated with us as we aspire to achieve the same for our clients. The Devils have some of the most loyal fans we’ve encountered, and we hope that this will be a very mutually beneficial relationship.”

Todd Kelman, Managing Director, Cardiff Devils, said: “The Cardiff Devils are pleased to partner with Towergate Insurance Brokers for all our insurance needs, as well as having them on board as sponsors.

“Towergate have been working in sport and insuring ice hockey in the UK for years now and were an ideal match for what we were looking for. We look forward to working with Chris Harvey and the team for many years to come.”

Towergate Insurance Brokers is one of the UK’s leading independent insurance brokers and risk management advisors. Boasting an experienced team of insurance specialists, Towergate Insurance Brokers has built a solid reputation for understanding many business sectors and industries, and the everyday risks they face in today’s increasingly complex world. They also look after the insurance needs of private individuals and families seeking tailored personal covers.