Genesis Biosciences has welcomed a new appointment, Lawrence Keen, to its growing sales team as the company looks to expand its customer network across the UK and Ireland.

Lawrence’s rich experience in the science and sales fields, gained throughout his career overseas, will come together to mark his first position in a science and sales collaboration.

Lawrence will play a crucial role in day-to-day business and sales development by managing UK accounts for Genesis’ European Team in Cardiff, as well as identifying new customers with whom to develop relationships and foster further opportunities.

Graduating from Queen’s University Belfast with a BSc (Hons) in Biomedical Science, Lawrence continued his interest with an MSc in Cell Biology from the Zhejiang Sci-Tech University, China. Maintaining a base in China and with his knowledge of Mandarin, he was appointed Sales Director for Norwegian Fine Food and Spirits and was responsible for managing the company’s communications across Asia which equipped him perfectly for the management of Genesis Biosciences’ affiliates across the globe.

Lawrence’s appointment at Genesis is the perfect union of his two passions and skill sets.

Lawrence said: “I feel very grateful for such a valuable opportunity; joining a talented, innovative team while combining scientific research and commercial goals. I can’t wait to meet an interesting array of people through networking and expanding our customer base, whilst also liaising with existing clients across our focused industries.

“Moving to Genesis was the perfect opportunity for me. I’ve found it to be an incredibly rewarding experience already after admiring such intricate work, to being able to see how my efforts contribute to a greater purpose.”

Dr. Emma Saunders, General Manager at Genesis Biosciences, said: “We are delighted to be welcoming Lawrence to the team and are excited to see the new opportunities he can bring. As a global company, we value our international relations, and having Lawrence join the team will aid us substantially in strengthening new and current connections.”

Genesis Biosciences recently announced a partnership with global consumer product manufacturer, Unilever, to help transform the cleaning industry through groundbreaking product and technological innovation. For further information, about Genesis, its work and the sustainable products it creates, visit www.genesisbiosciences.co.uk.